Staying true to their mission and vision, Esposagroup proves that being a woman in the Arab World, is an accomplishment in itself! Dedicated to supporting and standing by women, empowering women and elevating them. From taking part of the happiest day of their lives, to creating a larger community of women to be proud of, Esposagroup has succeeded in securing a seat amongst the elites in this field!
In attempt to break the traditional taboos and freeing women from the Arab community’s judgements and amendments, Esposagroup has partnered up with Vogue Arabia to raise their voices and spread awareness on a matter that has truly affected our generations of young ladies. We have been seeing successful women strive and bloom in their careers, regardless of the peer pressure forced upon them by the Arab world, judging them for being successful without taking a man’s last name, because for years, a woman’s success was only measured in her married life, not on a personal level.
This campaign was inspired by the famous movie Sex and The City where the main character Carrie Bradshaw, who got her happy-ending from self-love! A live example would be the fashion journalist, Dalia Makki who has proven over the years that she owes her success to no one but herself. A beautiful, content, prosperous and powerful woman, who has created her own path, surpassing all dull expectations, rising and shining in the Arab region.
In point of fact, Esposagroup is not far from the topic, as its founders are actually three empowering women! The Romanos sisters have carried on their parents’ reputation and triumphantly levitated the brand to reach higher levels. Esposagroup is a bridal and evening dresses store, located in the Arab world and present in the bridal realm for over 36 years.
“We believe that every woman deserves to be celebrated, cherished, and empowered on her own terms,” says Kristie Romanos, Creative Director at Esposagroup. “Our campaign is an ode to women who break barriers, challenge norms, and inspire others to embrace their authenticity. We wanted to showcase a live example of one of the most renowned fashion journalists Diala Makki celebrating her success as a woman, showing that a woman’s success is a reason of celebration.”
Carrying high-end, international brands such as Monique Lhuillier, Vera Wang, Zuhair Murad, Viktor & Rolf, Marchesa, Stephan Rolland, Giambattista Valli, Ines Di Santo, and so many other reputable designers worldwide. In addition to all these prestigious designers, Esposagroup has its own couture brand, Esposacouture, designed by Kristie Romanos, the creative director and one if the owners of Esposagroup.
Credits
Jewelry: Mouawad Jewelry
Location: Palazzo Versace Hotel, Dubai
